Dictionary Term

Business Analytics


Business analytics (BA) is a term that refers to the tools and techniques used to systematically examine any aspect of a business’ performance. The examinations conducted in business analytics are typically statistical, and make heavy use of data. Business analytics seek to discover organizational weaknesses and strengths in order to streamline internal processes, cut costs, and increase gains.

Sources :

http://searchbusinessanalytics.techtarget.com/definition/business-analytics-BA http://en.wikipedia.org/wiki/Business_analytics

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