3 April, 2013
SAN FRANCISCO, Calif., Apr. 3, 2013 – PivotLink, the leading provider of retail analytic applications, today announced the availability of its latest version ofPivotLink Customer PerformanceMETRIX. Customer PerformanceMETRIX synthesizes disparate customer data across marketing applications and channels to help optimize total marketing spend and effectiveness. By measuring marketing activities throughout the customer lifecycle, PivotLink enables CMOs to confidently adjust their marketing mix to spend more on what works and less on what doesn’t.
PivotLink’s marketing intelligence solution gives marketers a unified view of best and worst-performing activity across email, social media, display, search and off-line channels, allowing…
29 March, 2013
Despite the buzz around cloud computing, the adoption rate of cloud Business Intelligence solutions is relatively low, according to recent reports – Wisdom of Crowds Cloud Business Intelligence Market Study. We discussed about the advantages of cloud-based BI solutions in a previous article but today, I would like to present the top providers…
22 January, 2013
For marketers who need more motivation to get inside the heads of omni-channel shoppers, a new infographic in the January 2013 issue of RIS News is chock-full of inspiration…
14 January, 2013
NEW YORK, NY, Jan. 14, 2013 – NRF 2013 Booth #2659 – PivotLink, the leading provider of consumer marketing optimization applications delivered via Software as a Service (SaaS), today introduced PivotLink Marketing Optimization, an analytic solution that helps B2C marketers improve marketing results by understanding customer behavior, targeting with greater precision and creating personalized shopping experiences. The announcement was made at the National Retail Federation (NRF) 102nd Annual Convention & EXPO 2013, “Retail’s BIG Show,” January 13 – 16 at the Jacob K. Javitz Convention Center, New York City.
Studies highlight the analytics gap marketers face as they sharpen their focus on…
21 December, 2012
SAN FRANCISCO, Calif., Dec. 21, 2012 – PivotLink, the leading provider of consumer marketing optimization applications delivered via Software as a Service (SaaS), today announced that Pet Partners, the second largest private owner of independent veterinary hospitals in the U.S., has selected PivotLink RetailMETRIX and PivotLink Customer PerformanceMETRIX applications to accelerate business decisions and drive its next stage of growth.
Improving Marketing Effectiveness and Streamlining Planning
Client segmentation and campaign optimization capabilities in Customer PerformanceMETRIX will allow Pet Partners to develop targeted and relevant marketing campaigns using RFM (recency, frequency, monetary) analysis and other best practices marketing metrics…
17 December, 2012
SAN FRANCISCO, Calif., Dec. 17, 2012 – PivotLink, the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS), today announced the appointment of two Cloud marketing software veterans to drive the company’s next stage of growth. Caroline Waterson joins PivotLink as vice president of Field Marketing and Bill DeLauro joins as vice president of Operations.
“PivotLink’s market-leading analytic solutions allow marketing professionals to understand consumer preferences and behavior across channels and drive meaningful engagement along their path-to-purchase,” said Bruce Armstrong, president and CEO, PivotLink. “Welcoming Caroline and Bill to the team…