30 March, 2017
How did Donald Trump defy the swelled-head mediacracy to become President? From the fringe of the tech world a theory has emerged: It was…
20 March, 2017
Tomorrow, in Las Vegas, IBM kicks off its annual Amplify Conference, designed to help companies better understand how to build customer engagement in what IBM…
13 January, 2017
It’s safe to say that 2016 was the year of artificial intelligence. And while 2016 has come and gone, 2017 isn’t going to stray from the AI path we’re on right now. This technology has penetrated nearly every conceivable sector, from finance and education to operations and…
15 December, 2016
Through its acquisition of Krux, Salesforce is combining its artificial intelligence (AI) layer with deeper data management in Salesforce Marketing Cloud.
The rise of artificial intelligence (AI) and Big Data are two sides of the same evolving equation for businesses. In the customer relationship management(CRM) space, that means platforms…
Publication: PC Mag
13 December, 2016
Salesforce’s LiveMessage tool is now generally available for service agents to better connect with customers across many messenger-based apps. Originally teased at Dreamforce in October, the product is now live and currently supports conversations through SMS and Facebook Messenger.
What’s more, the enterprise cloud company has included…
20 October, 2016
Sales and strategic planning teams see IoT as the most valuable.
IoT advocates are 3X as likely to consider big data critical to the success of their initiatives & programs.
Amazon and Cloudera are the highest ranked big data distributions followed by Hortonworks and Map/R.
Apache Spark MLib is…
9 May, 2016
Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. How prices are defined, managed, propagated through selling networks and optimized is an area seeing rapid gains. Attaining price optimization for a given product…
23 February, 2016
Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the right analytics, you can uncover new markets, new audience niches, areas for future development and much more. Let’s look at what I believe are the…
3 September, 2015
Research shows that the most successful sales organizations are embracing analytics. I recently sat down with Ralph Lentz, a senior sales executive with 25+ years of sales management experience, to find out how analytics are changing the industry and why sales leaders must pay attention.
Here are my two key…
Publication: Business 2 Community
14 May, 2015
Over the last 10 years, marketing has experienced a technology revolution. CMOs target, attract, engage and create loyalty by leveraging everything from marketing automation platforms to sophisticated big data and analytics solutions.
The sales department, on the other hand, is now starting to benefit from these advances to help salespeople…
4 May, 2015
There are many aspects of sales that play into closing that next deal faster and better than the last. While sales technology, process, acceleration, and pricing all play a role, there are two key aspects that can work together in a harmonious deal-closing blend: optimization and data.
Publication: Business 2 Community
25 February, 2015
All lines of business are under pressure to meet targets and deliver expected results, but none is under more pressure than Sales. Like other organizations it must use information to derive insights about progress and problems and to decide what changes to make. Today businesses collect and analyze data from…