CMO / Marketing
16 March, 2017
Two of the most important executive roles in today’s customer-focused environment are the CMO and the CTO. The CMO is generally in charge…
10 March, 2017
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
See more of the Marketoonist here…
24 January, 2017
One of the pioneers for the inside approach to analyzing the social media firehose, DataSift reboots with a new LinkedIn partnership that extends social media analytics from consumer to the professional sphere.
It’s practically become cliché to put social media analytics and big data in the same sentence. Deciphering…
24 January, 2017
The digital age has originated an amazing phenomenon: the appearance of hybrid professionals called marketing technologists. At the theoretical level it is a thought-provoking concept, but watching it transform into reality is not so simple and can create misconceptions in this fast-evolving digital world where IT and marketing…
20 January, 2017
Frank Moreno, VP of Product Marketing, Datawatch highlights that successful companies depend on aligned marketing and sales teams. Intelligent use of available data from multiple sources for analytics ensures this relationship works well, resulting in a powerful outcome
In the early days of advertising marketers worked on gut instinct. If…
18 January, 2017
While digital transformation is a multiyear journey, CIO’s have to show success incrementally. Here are five goals that will engage different parts of the organization on the transformation journey.
Chances are you’ve spent the better part of the last quarter working with your business colleagues on your digital…
17 January, 2017
If you’re a marketing executive, you may feel like the ground is constantly shifting under your feet. Everything that the industry thought was a best practice ten years ago is now obsolete, buried under an increasingly mountainous pile of data.
It all started simply enough with website traffic. Then…
13 January, 2017
The expanding universe of big data brings in more opportunities for ventures to thrive, yet more risks inevitably follow, too. To escape the complexities, some companies decide to ignore the topic, in general, underestimating the importance of data science, big data analysis and business intelligence services for their marketing activities…
11 January, 2017
Fragmentation – it’s one of digital marketing’s biggest hurdles. As defining customers becomes increasingly difficult, brands across the UK are looking to understand and segment their audiences recognizing that it is essential for brands.
With so many channels available for businesses to speak to their audience, there is more…
11 January, 2017
A number of key trends are set for the social media space in 2017. Significantly, many hinge on what is both a broadening and deepening of the reach of the field of social media analytics. Deep data extraction, the intensification of emotive content and, chiefly, the need for accurate sentiment…
5 January, 2017
There’s a big difference between simply being a boss verses being a leader – good leadership has the power to energize, engage and motivate staff to go the extra mile.
In this article, we’ll look at five key things that every good marketing team leader needs in order to…
8 December, 2016
OpenText global CMO shares how he’s tapping into machine learning and artificial intelligence to improve the way the enterprise software vendor engages with customers.
Cognitive computing and machine learning are among the top buzzwords of 2016, and judging from the product roadmaps of most martech and adtech vendors, they…