12 June, 2014
Big Data Is About People
Big data can be frightening and overwhelming. Plenty of news outlets have already attested to that. But when you pull back the mask on data, do you know what it is that you really see?
Turns out that it isn’t a bunch of 1s and 0s, nor some obtuse computer programming language. No, when you truly unmask your data, you see individuals. You see people just like you and just like me.
The point is this: at the end of the day, big data is all about human behaviors and affinities. What, when and where a human purchases something is big data. Which brands, at what point, because of which post does a human like a Facebook page is big data. Where and how often did a human see an ad, and more, did that human click on that ad, is big data.