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Turn

Turn

Turn is a marketing technology company with a big data engine for advertisers that provides insights to help improve marketing at every level, from strategy and planning to brand building and customer segmentation.

Background
CEO: Bill Demas
Timeline:
2004: Turn founded
2009: Turn co-founder Jim Barnett steps down as chief executive officer; president and chief operating officer, Bill Demas, is promoted to the position
2010: Turn 2.0 Platform released
2011: Turn Audience Suite released; Turn Data Management Platform released
2012: Turn integrates with Facebook’s Ad API; Turn opens office in Hong Kong;
Turn opens office in Hamburg, Germany; Turn expands into Latin America
2013: Turn opens office in Tokyo, Japan

Turn has its headquarters in Redwood City, California. The company also has multiple offices in Asia Pacific, Europe and the Americas, including domestic offices in

San Francisco, California; Los Angeles, California; New York City, New York; Dallas, Texas; Chicago, Illinois; Charlotte, North Carolina; and Atlanta, Georgia. Turn has received venture funding throughout the years, with investors including Norwest Venture Partners, Trident Capital, Shasta Ventures and Focus Ventures.

Product
Most of Turn’s marketing services are delivered through the Turn Cloud Marketing Platform, a solution with tools to optimize audience engagement, campaign building and execution and data analytics:

Audience Suite: Stores and helps organize proprietary big data as well as data from competitors and third party data vendors. Also facilitates audience distribution to demand-side platforms for testing purposes, as well as collecting and segmenting data on website activity.
Campaign Suite: Gives marketers tools to understand audiences and brand build in cross channel marketing campaigns. Assists in the creation of video campaigns (motion graphic, live, etc.) as well as mobile campaigns, multi-platform social media campaigns and digital display campaigns.
DataMine Analytics: Runs the data functions that make audience and campaign optimization possible, storing data in the cloud and facilitating complex client queries. DataMine Analytics also aggregates data from all over the web and segments it per customer need. Predictive modeling capabilities allow clients to analyze “what if” scenarios, and multi-touch attribution tools let users build attribution models across a variety of advertising touchpoints.