BI Vendors

Oracle BlueKai

Oracle BlueKai

BlueKai is Oracle-owned software that provides data aggregation and analysis solutions for publishers and marketers. The company’s DMP (Data Management Platform) uses third-party data to create detailed, sophisticated customer profiles. Other BlueKai solutions include the Audience Data Marketplace, an online data trading market, and the Audience Analytics Suite, a platform for planning, targeting audiences, and purchasing market data.

Background
Founders: Omar Tanaka (BlueKai); Larry Ellison, Bob Miner, Ed Oates (Oracle)
CEO: Larry Ellison
Timeline:
1977: Oracle founded
2007: BlueKai founded
2008: BlueKai receives initial venture capital funding, a Series A round worth $3.2 million from Ali Partovi, e.ventures, Hadi Partovi and Redpoint Ventures
2009: BlueKai In-Market Reports released
2011: TrackSimple RAD 360 released
2012: Data Activation System (DAS) released
2013: BlueKai opens London office
2014: Oracle acquires BlueKai

Oracle Corporation is headquartered in Redwood City, California, USA, with offices throughout the Americas, Europe, Africa, the Middle East and Asia-Pacific.