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Cetas is software owned by data management and analytics company, Pivotal. Cetas software is used for conducting big data analysis and predictive analytics in the cloud. Designed for the business user, Cetas facilitates real-time and ad-hoc data analysis and sophisticated pattern extraction.

Cetas began as an independent software company, Cetas Software Inc., which was incubated at Clearstone Venture Partners. Within a year of its founding, Cetas Software was acquired by VMware, which later merged with EMC Corporation to form Pivotal.

Founders: Sudhakar Muddy, Karthik Kannan and Christos Tryfonas (Cetas Software), Paul Maritz (Pivotal)
CEO: Paul Maritz
1979: EMC Corporation founded by Richard Egan and Roger Marino
1998: VMware founded by Edouard Bugnion, Scott Devine, Diane Greene, Mendel Rosenblum and Edward Wang
2011: Cetas Software, Inc. founded
2012: Cetas Software, Inc. acquired by VMWare
2013: EMC Corporation and VMware merge to form Pivotal, Cetas becomes property of Pivotal

Pivotal headquarters is in Palo Alto, California, USA. Pivotal has over a dozen offices in North America, Europe and Asia Pacific.