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The North Face Launches Innovative Customer Rewards Program

Credit: The North Face
8 April, 2013

The North Face Launches Innovative Customer Rewards Program

Palo Alto, CA, April 08, 2013 – TIBCO Software Inc. (NASDAQ: TIBX) today announced The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, has launched VIPeak,their new customer rewards loyalty program based on the TIBCO Loyalty Lab® Reward platform.

VIPeak is an exclusive membership program designed for loyal members to earn redeemable “PeakPoints” for every dollar spent and for participating in local activities such as the San Francisco Endurance Challenge, or on social media channels like Facebook. Every year in February, qualifying members (those with 10,000+ PeakPoints) can choose from an array of experiential rewards in The North Face VIPeak Rewards Catalog. PeakPoints can be redeemed for VIP adventures around the globe, future event entries or cash back credit at The North Face.

The VIPeak program leverages the entire suite of TIBCO Loyalty Lab products and services. TIBCO’s Loyalty Lab Professional Services Group conducted customer research and assisted in strategizing for the unique loyalty program. The North Face then selected TIBCO’s integrated SaaS platform, Loyalty Lab Reward, which is designed to improve the customer experience and build a deeper, more meaningful relationship with fans of the brand.

The program gives The North Face the ability to build a 360 degree view of their customers, while strengthening customer and brand engagement and increasing purchasing behavior via The North Face website. With Loyalty Lab, The North Face can place focus on their direct consumers with a cost-efficient, world-class loyalty program.

“We pride ourselves in delivering programs that are convenient, valuable and can provide exclusive offers to our clients and their customers,” said Matt Elders, vice president, TIBCO Loyalty Lab. “We worked closely with The North Face to ensure VIPeak is not only a program that drives sales but also a program designed to encourage engagement with the brand outside of the shopping experience. Now North Face customers can be rewarded for getting the gear they need and getting outdoors to use it!”

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