29 November, 2017
Panera Meets Big Data Challenge Of Lunchtime Operations
For Panera Bread, lunchtime usually starts around 11 a.m. on the east coast as sandwich orders begin filtering in. Things get progressively more hectic as hungry customers continue to arrive. The pace picks up as lunchtime rolls across U.S. time zones, moving west across the country.
It’s a challenge for the restaurant chain’s bread bakers and sandwich makers, of course. However, in this day of digital sales, it’s also a challenge for Mike Steimel and his colleagues working on the technical side of the Panera experience. For them, the lunch rush is not just about food — it’s a big data challenge they have to meet.