22 July, 2014
Oracle Data Cloud Builds Off BlueKai Merger For Social, Marketing Deals
A while back there was a flurry of activity around enterprise software giants buying up social media and mobile analytics firms left and right, and the fruits of those deals continue to drop.
The latest one comes from Oracle, which unveiled a new Software-as-a-Service (or rather, “Data-as-a-Service”) offering for social and marketing purposes.
Dubbed the Oracle Data Cloud, the platform merges some of the company’s existing data services with its recently acquired BlueKai Audience Data Marketplace to tap into more external data sources around operations and customer experience.