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NBC’s Chuck Todd: Big Data Has Fueled Political Polarization

15 March, 2017

NBC’s Chuck Todd: Big Data Has Fueled Political Polarization

Big data has been a boon to many businesses, but could be exacting a toll on the U.S. political climate by fueling polarization.

That’s the case made by Chuck Todd, NBC News’ political director and moderator of Meet the Press, here Tuesday at the South By Southwest Festival.

Political campaigns have become so tech-savvy they can target the exact voters they need for victory, often eschewing debates over critical issues — and ignoring some voters. And redistricting, with the use of finely-tuned data sets, protects incumbent legislators and fosters continued polarization. “We are sending lawmakers to Congress who don’t have any incentive to compromise,” Todd said.

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