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Informatica Takes Cloud Integration To New Heights

14 May, 2013

Informatica Takes Cloud Integration To New Heights

New Release Delivers Native SAP Connectivity in the Cloud, Process Automation and MDM Advances and General Availability of Cloud Data Masking

REDWOOD CITY, Calif., May 14, 2013 – Informatica Corporation (Nasdaq:INFA), the world’s number one independent provider of data integration software, today introduced Informatica Cloud Summer 2013, the latest release of its award-winning Informatica Cloud family of cloud-based integration and data management software as a service (SaaS) solutions.

Powered by the industry’s leading integration platform-as-a-service (iPaaS), Informatica Cloud Summer 2013 delivers:

Powerful new SAP Connectivity via the Informatica Cloud SAP Connector.
New Informatica Cloud Extend capabilities for integration task flow and business process automation.
New Cloud Connectors and Get it Now Cloud Integration Templates on Informatica Marketplace.
General availability of the Informatica Cloud Data Masking service to protect against data breaches in development and testing environments.
Cloud Integration Advances: Native SAP Connectivity Comes to the Cloud
Informatica leadership in SAP integration has led to a powerful hybrid solution, leveraging Informatica PowerCenter for integration design and Informatica Cloud for execution. Informatica Cloud Summer 2013 extends this leadership with the Informatica Cloud SAP Connector, providing native SAP table reading and writing capabilities in the cloud. The new connector enables users to:

Easily extract data from SAP ERP Central Component (ECC) implementations for integrations with on-premise or SaaS applications, databases and files in support of data synchronization, data migration, data warehousing and BI initiatives.
Browse SAP metadata with business descriptions in the cloud providing self-service to business analysts and functional users who can easily switch between business and technical names in support of data migration, data warehousing and BI, and data synchronization activities.
Leverage new SAP Table Reader and Writer connectivity to extract data from SAP Transparent, Cluster and Pooled tables, from SAP Views, or load data into custom transparent tables using Insert, Update and Delete functionality.
Additional Cloud SAP integration advances introduced with the Summer 2013 release include:

SAP HANA connectivity via ODBC for high performance analytics.
Enhanced SAP support for Cloud Integration Templates, with SAP IDoc Reader and Writer supported as source and target, and SAP BAPI transformations supported in custom integration tasks.
Cloud Process Automation Advances: Add Data Integration Tasks to Process Guides
Informatica Cloud Extend empowers customers with powerful business process automation capabilities, enabling non-programmers to create and publish “guides” that are accessed by users within Salesforce views, web pages or mobile devices. Informatica Cloud Summer 2013 introduces several important enhancements to Informatica Cloud Extend, including:

Ability to run Informatica Cloud integration tasks using guides – Informatica Cloud Extend guides can now incorporate automated steps that run Informatica Cloud integration tasks. Guides that collect information can now automatically synchronize that Salesforce data with other data sources and applications in the cloud or on-premise. .
Extended mobile capabilities – Cloud Summer 2013 expands existing mobile execution of Cloud Extend guides with a beta release of a new downloadable mobile app, providing additional execution options and increased performance.
Customizable guide execution reports in Salesforce – Information about guide execution, including individuals running guides and guide outcomes, is now recorded in Salesforce CRM enabling users to create custom reports showing guide usage and Salesforce productivity improvements.
Simple theme customization – Organizations can quickly and easily customize the look of their guides’ interfaces, including new button, border and font settings.
Cloud Data Quality and MDM Enhancements
Informatica Cloud Summer 2013 also delivers enhancements in the areas of cloud data quality and master data management (MDM):

Informatica Cloud MDM for now provides support for multi-type/multi-source/multi-dimensional hierarchies to aid in the visualization and tracking of multiple different business interactions and entities. This enables Salesforce customers to better collaborate on key customer interactions, manage complex territories, and leverage pre-built hierarchies from 3rd party data providers, as well as their own back-office systems to easily uncover cross-sell/upsell or white space opportunities. The new hierarchy management capabilities make Informatica Cloud MDM the foundation of trustworthy reporting and analytics for Salesforce.
Informatica Cloud Contact Validation Service (CVS) now provides real-time address validation at point-of-entry to increase data quality and accuracy.
Informatica Cloud Data Masking: General Availability
With the Cloud Summer 2013 release, the Informatica Cloud Data Masking service is now generally available. Delivering award-winning Informatica Persistent Data Masking technology as a self-service cloud application, Informatica Cloud Data Masking is the first comprehensive SaaS solution for protecting data privacy in application development and test environments such as SaaS application sandboxes.

New Cloud Connectors and Integration Templates
Informatica Cloud has several new Cloud Connectors and Get it Now Cloud Integration Templates available instantly on the Informatica Marketplace:

New Cloud Connectors available for a free 30-day trial on the Cloud Marketplace Mall include connectors for Microsoft SharePoint, MongoDB, JSON, Hive (Hadoop) and QuickBooks Online.
New Cloud Integration Templates available for a free 30-day trial on the Cloud Marketplace Mall include Templates for SAP-to-Salesforce, Workday-to-Concur and Workday-to-NetSuite integrations.
The Virtual Data Machine is an embeddable data management engine that accesses, aggregates and manages data. The technology can deploy logic regardless of type, volume or source of data; computing platform; or end user. The Virtual Data Machine is the core engine that drives the Informatica Platform.
All Informatica Cloud integration customers were upgraded to the Summer 2013 release on May 11, 2013. To learn more about the release and register for an interactive webinar visit:

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