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ESPN, Cablevision Establish Long-Term Agreement For Audience Data & Analytics

13 May, 2015

ESPN, Cablevision Establish Long-Term Agreement For Audience Data & Analytics

ESPN has entered into an audience data and analytics agreement with Cablevision Systems Corporation that leverages the companies’ first-party, census-level audience tuning data to analyze consumers’ viewing habits and preferences. The agreement also applies to the broader Walt Disney Company, which will have the ability to utilize the data to inform ad sales for other networks in the Disney Media Networks Group. 

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