1 February, 2018
Alibaba Goes Global With 12-Year Olympic Deal Promising Cloud Computing, Facial Recognition
Starting in February, Alibaba will begin its ad campaign for the upcoming Winter Olympics in Pyeongchang. This will be the Chinese e-commerce giant’s first corporate advertising campaign outside of China , and the first that features the Alibaba brand itself.
Alibaba and the International Olympic Committee signed a 12-year sponsorship deal to provide cloud computing services, with plans to incorporate facial recognition technology, as well as e-commerce platform services.
The financial terms of the deal have not been made public, though Reuters has referenced a figure around several hundred of million dollars.