26 October, 2016
Zendesk Launches New Tools To Help Brands Get Ahead On Customer Service
For more than nine years, the “laughing monk” has been a symbol of all that Zendesk represents, peacefully resolving problems to create happy customers. But the image emphasized a reactive nature, something that the company is looking to get past, especially as it’s now a public company. That’s why Zendesk is rebranding itself as a service that helps customers think proactively.
To get things started, the company has created two new products aimed at getting brands to take initiative. Zendesk Connect enables customer segmentation and push notification engagement services, while Zendesk Explore is a business intelligence tool that curates and analyzes customer-centric data from a variety of sources so brands can derive insights about how to reach out to their users.