9 July, 2015
Why Big Data Means Big Opportunity For The Travel Industry
With the summer travel season in full swing, airlines, airports, railways, hospitality companies and others in the travel and transportation industry are very busy.
And they’re very busy collecting unprecedented amounts of data generated from such things as name records, transaction histories, pricing data, customer feedback surveys, call center logs and twitter feeds. Much of it is unstructured data.
In fact, according to IBM’s Global CEO Study, travel and transportation CEOs rank “information explosion” among the top reasons to transform their organizations. While they have been handling large amounts of data for years, do they have the analytical prowess to turn that raw data into insights?