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Talking SMAC: Revisiting Social, Mobile, Analytics And Cloud

5 May, 2015

Talking SMAC: Revisiting Social, Mobile, Analytics And Cloud

While SMAC (social, mobile, analytics and cloud ) concept crystalized only in the past couple of years, buy this new area in data warehousing and data analytics has been growing — and improving — every day.

Revisiting SMAC will be useful for many CIOs as they look into the second quarter of 2015 through 2016 and beyond. What has changed? What has improved?

What makes up SMAC?

A quick review: SMAC is a concept where four ingredients come together to allow businesses to derive new insights about their customers’ preferences and behavior. Those ingredients include the following:

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