8 May, 2014
Social Data And Scaling Your Mobile Ad ROI
Mobile ads are about to seriously change the ad game, or at least how you obtain user attention on the device. That means no more ads for prom dresses directed to men in their mid-twenties. No more ads for toddler’s clothing directed to women without any children. No more ads for large pickup trucks targeted to people living in high-density urban environments. No, mobile ads are finally going to improve. And Facebook is going to make sure of it.
How will it happen? Easy: scalable and applicable social data.