6 March, 2018
Why Retail’s Artificial Intelligence Bet Is All Wrong
Everyone seems to be “using” artificial intelligence these days. So is retail. Big players like Amazon and Target are pouring huge amounts of resources into machine learning, and many companies sell “Artificial intelligence” tools for the retail industry.
There’s just one problem. Most of what the retail industry refers to as artificial intelligence isn’t AI. Furthermore, it’s bad for both customers and retailers. Using the “AI” that worked online in physical stores risks making physical stores look increasingly like websites amid a larger trend towards automation and reducing human presence in stores. This is altogether a very poor idea.