21 May, 2014
The Prescription For Popularity: Big Data Analytics Offer A Cure For TV Network Crashes
After months of anticipation, many fans of the HBO hit series “Game of Thrones” encountered problems viewing the season premiere. Because of the overwhelming number of people tuning in simultaneously to watch the show on HBO GO, the system was unable to serve all the requests, leaving hundreds of thousands of subscribers stranded and unable to watch their favorite show when and where they wanted to.
Could this problem — and many other similar performance issues plaguing popular TV series or reality show voting — have been prevented? In short, yes. The answer does not include expensive and time-consuming overbuilding of the network, which leaves reserve capacity to handle peak demand. Instead, it’s about using existing data to anticipate and adjust to changing consumer demands.