2 June, 2017
Marketing Losing Money On Missed Sales? Supply Chain Big Data Could Be The Answer
For manufacturers, distributors, and retailers, managing the supply chain for best results is the lifeblood of the company. For at least six decades, companies have used systems to track and control the flow of goods from point of manufacture, through transport to distributors, then to retailers—and finally, into the hands of the end customer.
Meanwhile, marketing is often detached from the supply chain and often doesn’t have access to data on supply chain issues such as manufacturing schedules, or returns to distribution centers, or buying trends in specific stores. Unfortunately, this can lead to lost opportunities for revenue via targeted marketing campaigns.