BI Insights

Marketing And IT Get Together: The Elephants In The Room

14 October, 2013

Marketing And IT Get Together: The Elephants In The Room

This past week, I was at a dual conference, where members of special-interest-groups from IT and Marketing met at the same venue, and held some common sessions. It was touted as a coming together of different functional areas within the business, folks that are really dependent on each other and – especially in these days of social media and big data – have a great opportunity to work collaboratively.

A nice sentiment – but as the groups mingled, it was interesting how classic conflicts readily emerged – especially when the various group members really hadn’t been working closely with their IT or Marketing brethren back home.

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