BI Insights

Making Sense Of Big Data: Just Say The Words

18 August, 2017

Making Sense Of Big Data: Just Say The Words

When did you wake up last Thursday? Which restaurants did you consider visiting—but didn’t—last week? How many sweaters did you browse before buying the grey one? You may not remember, but someone else does.

Those people are savvy marketers. Businesses are working to harvest as much data about their users as possible. They want a full sweep of demographic and behavioral data on both existing and prospective customers, better known as everyone. While businesses have gotten savvier about collecting and warehousing the data, there’s still a serious gap in understanding the data. What good are reporting tools if they take a Master’s degree to understand?

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