BI Insights

It’s Not The Size Of Your Data That Counts…

Credit: Econsultancy
26 March, 2013

It’s Not The Size Of Your Data That Counts…

It’s how you use it.

Big Data is today’s marketing black, no doubt about it. But it’s not as one pundit suggested “Big Data is just ordinary data with good PR” neither is it just the amount in your stash.

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