BI Insights

The Essential Role Of Data And Analytics In Innovation And Start-Up Success

5 October, 2017

The Essential Role Of Data And Analytics In Innovation And Start-Up Success

For innovative businesses, one of the crucial roles that data plays is proving to a sometimes sceptical audience that your product provides a new solution to a recurrent problem.

You know that your idea will change the world – but gathering facts and figures to convince other people is much simpler when you have a thorough data strategy in place.

At this point in the digital age, acting on “gut instinct” when it comes to making operational decisions are long gone. Today all elements of a business’s operations – design, production, distribution, marketing, customer services – can be monitored, measured and analyzed.

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