1 March, 2013
Enterprise Software And The Curse Of Vendor Sameness
A look at ERP vendor marketing and positioning based on their own choice of words.
Enterprise software vendors talk in pithy, some would say pseudo-sophisticated, language designed to impress prospects, customers, and influencers in the market. Almost all enterprise vendors use terms like big data, time to value, continuous innovation, and accelerated solutions as symbols to convey broader meaning, despite offering little or no content to the reader.