8 November, 2017
Design, Big Data Thrust Merchandising Into The Future
The shopping experience always has been shaped by merchandising. It starts at the window display and follows you to the accessories at the checkout counter. How stores look, feel, sound and even smell are part of the package.
Today, as change happens in real time, it’s forcing companies to rethink how quickly they get the right merchandise into stores. And, merchandising is much bigger than products; it’s about awareness of an increasingly complex shopping environment. The customer doesn’t just buy the product. They buy the experience.