BI Insights

How Data And Analytics Are Changing The Face Of Modern Marketing

24 August, 2017

How Data And Analytics Are Changing The Face Of Modern Marketing

Recently, I posted an interview conducted with Wes Nichols, the former CEO of MarketShare, on the ways in which data and analytics are impacting organizations (see here for the article and video). Below, I share Nichols’ interesting perspective on how these changes will impact the future of marketing.

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