BI Insights

On The Couch With Paul Harapin

27 November, 2017

On The Couch With Paul Harapin

At Marketing‘s Branding 360 Conference 2017, Paul Harapin, vice president and general manager, Asia Pacific Japan, Domo, shares how successful marketing companies like Sephora takes center stage and drives strategic discussions around real-time data, particularly during “Black Friday”, to demonstrate their contribution to the bottom line.

Other topics he touches upon is the mistrust between CMOs and CEOs, and the relationship between big data and creativity.

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