19 July, 2017
CMOs’ Evolving Analytics Imperative: A Q&A With Schneider Electric CMO Chris Leong
As senior marketers continue to grapple with data — what to use, how to interpret it, what to eschew, what to see beyond — they’re flooded with perspectives and expertise and answers to those questions.
In an effort to wade through the noise and get clarity around the evolving analytics imperative for CMOs, I’m taking questions to key participants in the advertising and marketing industry, those whose organizations sit at the crossroads of problem and solution. Some are agencies, some are consultancies, some are universities, some are tech companies, some are CMOs themselves — and some are a combination.