BI Insights

The CMO Needs To Think Like The CTO

16 March, 2017

The CMO Needs To Think Like The CTO

Two of the most important executive roles in today’s customer-focused environment are the CMO and the CTO. The CMO is generally in charge of everything related to marketing, from advertising to social media and newsletters, while the CTO typically oversees all aspects of an organization’s technology, both internally and externally. However, as technology becomes a growing part of marketing and the customer experience, it is becoming vitally important for a CMO to be educated on all aspects of technology and not rely of the CTO to make decisions.

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