10 July, 2017
A Closer Look At eBay’s Focus On Artificial Intelligence
Artificial Intelligence (AI ) is increasingly becoming of paramount importance for e-commerce companies. As they look to attract customers and convert interest into transactions, it is essential that they show relevant products based on customers’ profiles and past history. Personalized recommendations can enhance the e-commerce experience as consumers look to navigate through the millions of products available online. As the e-commerce space becomes intensely competitive, a superior customer experience is essential for players to retain a competitive edge. eBay, which is working on a program to re-establish itself in the e-commerce segment, is extremely focused on its AI initiatives which the company considers to be an essential “survival” requirement for the future. The company is looking to stay ahead of the curve by leveraging its data mine of buyer and seller transactions and investing in AI technologies such as natural language to drive growth.