7 September, 2017
Where Can You Buy Big Data? Here Are The Biggest Consumer Data Brokers
Data is power in the digital economy. Multi-national corporations have made farming data from monitoring everything we do – what we buy, who we talk to, where we take vacation – a core business strategy.
The pace and scale of this data farming has undoubtedly accelerated exponentially in recent years thanks to the internet, social media and the gestation of the “always online” society. But it was going on long before Facebook and Google were on the scene.
“Data brokers” begun building databases in the mid 20th century, to catalog us and our habits for marketing, fraud detection or credit scoring purposes. And in the internet age, they have eagerly adapted to be able to ingest and process the far richer and more insight-laden streams of information we make available about ourselves today.