BI Insights

Business Intelligence Vs. Business Analytics: Where BI Fits Into Your Data Strategy

12 September, 2017

Business Intelligence Vs. Business Analytics: Where BI Fits Into Your Data Strategy

Traditionally, enterprises have focused their data strategies around business intelligence (BI), but the rise of predictive and prescriptive analytics platforms, in part thanks to machine learning and artificial intelligence, is changing the equation. Even business intelligence itself is evolving, tipping in capabilities previously exclusive to business analytics platforms.

Analysts and consultants agree that understanding the distinctions between business intelligence and other analytics platforms, as well as the value each brings to the enterprise, matters significantly in getting your data strategy right.

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