BI Insights

How Business Intelligence Can Help Non-Techies Use Data Analytics

11 July, 2017

How Business Intelligence Can Help Non-Techies Use Data Analytics

The world of business intelligence (BI) is evolving. Big data is now moving from the sole care of data scientists and becoming accessible to employees throughout organizations. The mystique surrounding data analytics is falling away, with tools designed to let non-technically-minded people understand metrics.

Information that supports good business decisions is just a click away. In short, BI is becoming available to everyone.

“Data democratization is about creating an environment where every person who can use data to make better decisions, has access to the data they need when they need it,” says Amir Orad. CEO of BI software company Sisense. “It’s about giving the business decision makers the power to explore data independently, even when working with big and or disparate data sources – which is where the interesting insights are buried.”

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