8 January, 2018
Big Data Works Only For Those Who Hype It
Margrethe Vestager, the Europen Union’s competition commissioner challenging tech giants on several fronts, has opened another: “big data.”
In an interview with The Wall Street Journal, she singles out data as an important competitive advantage that should be more seriously considered in antitrust reviews and investigations. Buying the mostly groundless big data hype is, unfortunately, often the flip side of a healthy concern with privacy.
“In some areas, these data are extremely valuable,” she told The Wall Street Journal. “They can foreclose the market — they can give the parties that have them immense business opportunities that are not available to others.” She added that Google, Facebook and even German carmaker BMW could have an unfair advantage over competitors because of the data they’re accumulating and the way these data help them reach customers and cut costs.