BI Insights

Big Data: Forget Volume And Variety, Focus On Velocity

10 July, 2017

Big Data: Forget Volume And Variety, Focus On Velocity

When you think of Big Data, you may imagine the billions of rows and petabytes of data many companies are struggling to manage and process on a regular basis. You may also think about the challenges of handling diverse unstructured data such as audio, video, image and text-based files coming from an ever-increasing number of sources. In terms of the three V’s of Big Data, the volume and variety aspects of Big Data receive the lion’s share of attention. However, you should consider taking a closer look at the velocitydimension of Big Data—it may have a bigger impact on your business than you think.

In terms of velocity and Big Data, it’s easy to fixate on the increased speed in which data is pouring into most organizations today, especially from “firehose” data sources such as social media. However, velocity also underscores the need to process the data quickly and, most importantly, use it at a faster rate than ever before. These velocity-related challenges are typically viewed as technical ones, but there’s often more to it than just technology. People, process and cultural limitations can hold your company back from a speed and agility perspective—no matter how fast you collect and process data.

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