BI Insights

Big Data And Digital Transformation: How One Enables The Other

5 September, 2017

Big Data And Digital Transformation: How One Enables The Other

You may have heard the phrase, “data is the new oil.” It’s actually a pretty good metaphor because oil doesn’t have any value on its own, it has to be refined into something like gasoline or plastic. Similarly, we’re all inundated with a ton of data, but that data has to be refined into business insights in order to have real value. As a result, we’re going to look at how big data drives digital transformation.

As a phrase, big data gets overused and abused by marketers. It’s not just about having a ton of data. Big data is about combining structured data with unstructured data to get new insights that were never possible before.

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