BI Insights

This Is How Big Data Is Changing E-Commerce

11 January, 2018

This Is How Big Data Is Changing E-Commerce

The amount of data that e-commerce companies collect is changing what we can to do for customers. Increasingly, commercials and ads are targeted to our specific demographics.

You’ve probably noticed that after you go shopping for a certain item online, your ads are suddenly all about that item.

I remember watching TV as a kid, forced to sit through the same four commercials over and over during a one-hour show. It didn’t matter if you were a boy or girl, if you were 7 or 12—everyone saw the same commercials. Now, you can fast forward through commercials.

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