BI Insights

Big Data Boosts Customer Loyalty. No, Really.

30 September, 2013

Big Data Boosts Customer Loyalty. No, Really.

Increasing numbers of companies are using the online information they collect to understand their customers better, and then capitalize on that information. These businesses are attempting to make sense of the vast amounts of data generated through personal, societal and industrial interactions such as social media, mobile devices, geolocation, media, digital sensors, and automation.

It’s not simply a lot of data, it’s “Big Data.”

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