BI Insights

Artificial Intelligence: The New Tool For Accomplishing An Old Goal in Marketing

17 January, 2018

Artificial Intelligence: The New Tool For Accomplishing An Old Goal in Marketing

The roots for how you interact with media and how media interacts with you to influence your choices date back to ancient civilizations in China and Egypt. Since that time, each advancement in communication technology has opened the door to new, more sophisticated forms of connecting brands with potential consumers. You can argueadvertising’s positive and negative effects, but you can’t ignore its overall impact on society and commerce.

Standing out in a crowded marketplace was probably a challenge for those Egyptian sales posters made on papyrus. It is even more difficult today. Depending on the statisticsyou read today’s consumer is exposed to 5,000-plus advertising and brand messages per day. In reality, only 86 ads actually register with some level of awareness, and only 12 make an impression on you.

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