9 October, 2017
Artificial Intelligence Makes For Savvy Content Marketers
As artificial intelligence becomes more and more ingrained in marketing, concerns have arisen about what AI might mean for the industry. Fears of fewer opportunities and even technology rejection from consumers have made some marketers hesitant to fully embrace the capabilities of AI. In fact, a recent survey conducted by social media analytics platform Sysomos along with The Drum found that only 37% of marketers are actively investigating potential use cases.