BI Insights

Artificial Intelligence Eliminates Guesswork And Ushers In A Modern Marketing Checklist

12 January, 2018

Artificial Intelligence Eliminates Guesswork And Ushers In A Modern Marketing Checklist

“I love seeing generic branded marketing messages!”

“I love it when products I looked at follow me across the interwebs.”

“I love getting mass emails and texts from brands and retailers!”

“Marketers produce my favorite content online!”

Chances are, you have never said any of the above. I mean, who would? Consumers don’t talk the way brands talk. So why do marketers continue to use the same old blueprint at a time when consumers have never been more connected and empowered?

The reality is that what consumers may have tolerated in the past is no longer what it will take to win their attention and loyalty moving forward. The game for marketing is changing as customers and their preferences, expectations and values evolve away from business as usual.

Read full story

The BI Guru
Presented by