26 May, 2015
Apply Data Governance To Maximize Data Insights
As more data – big, small, internal or external – is freed from its functional silos and made accessible to non-specialist audiences, and the use of advanced analytics becomes more pervasive, companies have an even greater opportunity to derive deeper insights about their business and customers.
In fact, businesses are already realizing benefits from big data. A survey by Accenture Analytics found 92% of organizations report satisfaction with their big data, specifically in finding new sources of revenue and winning new customers. Also, a growing number of companies, particularly larger ones, see big data as extremely important to their organization.