22 January, 2013
A New Game: Marketing in a Big Data World
Marketing departments everywhere are grappling with a sharp paradigm shift.
They used to be the sole rulers of their brands’ domains, with iron-clad control of the messages distributed about their products. Now, consumers have wrestled the power away from marketing departments as they flock to social networks, forums and other digital outlets on a variety of devices to broadcast their frank opinions about products and services.