BI Insights

4 Ways Google Analytics Can Help You Improve Your Website

10 May, 2017

4 Ways Google Analytics Can Help You Improve Your Website

Google Analytics is a powerful web analytics tool. A Google Analytics power user might rely on it to establish goals, analyze campaign performance, drive e-commerce, and gain a deeper understanding of customer behavior.

I’ve seen far too many businesses set up Google Analytics… then stop. The tools gathers data. And every now and then people log in, look at the total number of visitors over a period of time, and log out. Unfortunately, the data is useful only if you act on it.

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