10 January, 2014
3 Ways To Find The Actionable Needle In The Digital Text Haystack
Unfortunately for companies in the B2B space, it’s usually not possible and very rarely good enough to simply spot a grouchy customer in the blogosphere, and send him a coupon. These clients generally only provide feedback when you ask for it, so customer survey text analysis and employee survey text analysis will be the best source. Also note that these customers maintain ongoing relationships with businesses, and when faced with a complex problem, their partners (in this case, you!) are expected to understand and address this problem in a targeted way. Happily, text analytics can also help these businesses.