Dictionary Term

Clickstream

AKA:

A clickstream is the digital record that follows the paths users take on the Internet. Common activities represented in a click stream can be web pages viewed, the order in which those pages were viewed, time spent on each page and which parts of the screen visitors clicked within each page, to name a few.

Clickstreams are generally tracked to help understand users, from capturing and analyzing consumer habits to monitoring productivity at work.

Sources :


http://www.webopedia.com/TERM/C/clickstream.html http://searchcrm.techtarget.com/definition/clickstream-analysis http://en.wikipedia.org/wiki/Clickstream



Back to Dictionary