Forecasting, Planning & Budgeting

23 May, 2013

Making Sense Of Big Data Through Smarter Analytics

CFOs are calling for less data crunching and more analysis. CIOs are looking to glean value from providing the right data to the right people in a secure way. CMOs want to lead the marketing function into where it can collect the right information and make the right recommendations. There…

Publication: The Times of India

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22 May, 2013

Japan Uses Big Data To Map Cultural Climate Change

Big data engineers at Tokyo University have found a novel way to help Japan’s faltering economy: by producing an interactive trending map for manga, gaming and other content producers to see where in Asia their products are most popular…

Publication: The Register

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21 May, 2013

BI Value: Getting The Most From Your Investments

Organizations struggle constantly with the concepts of return on investment (ROI) and total cost of ownership (TCO) in relation to their business intelligence (BI) investments. Over the years, many businesses have implemented BI with diverse goals in mind, but can only cite saving time as an actual benefit of their…

Publication: BeyeNetwork

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17 May, 2013

Step One For Using Big Data In Email Marketing: Get A Plan

A slew of surveys show that, while marketers are eager to capitalize on the opportunities presented by Big Data, they are being held by a lack of know-how and experience…

Publication: Towerdata

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17 May, 2013

Big Data: The Affordable Approach

It drove the 2012 presidential elections. It can do everything from predict and improve student performance to help retailers increase operating margins by 60 percent and create $300 billion in value in the health care industry. Big Data may sound like the latest buzz word that only the big guys…

Publication: Business Daily

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10 May, 2013

Three Ways Retailers Can Use Predictive Analysis To Gain And Maintain A Competitive Edge

Mathematical models will never be able to predict the winner of the NCAA March Madness tournament or the weather with absolute certainty. But don’t we all want to see into the future, even if the view is only 90%, or so, complete…

Publication: Business 2 Community

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8 May, 2013

What Is The Big Deal About Big Data In Marketing?

Big Data. The term everyone seems to be throwing around. CIOs are using it, COOs are using it, even the CEO is getting involved. But the real area of the business where Big Data is exceptionally useful is the CMO’s arena…

Publication: Memeburn

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3 May, 2013

Big Data Will Change All Aspects Of The Fashion Industry

In trend-driven product categories like fashion, accurately predicting consumer demand is a complex matter. Historical sales data never results in consistently better commercial decisions, while traditional forecasting tools are slow and unscientific. Can big data help?

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Publication: Business of Fashion

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16 April, 2013

How To Use Big Data To Start Small

The big promise of big data for marketers is to be able to use all the data we have. By looking at all the information, big data allows us to explore minute details without the risk of blurriness…

Publication: Econsultancy

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